It seems that the logo for Zombie video game, Dead Island is too much for the ESRB which forced Deep Silver to change it to market the game in North America.

The original logo featured a corpse hanging from a tree by a rope on his neck for the “I” in “island” and ESRB found that the image was too shocking for all audiences that could see it at retail stores. Instead the artwork, at least in the US, will feature an awkward-looking zombie corpse instead.

“The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant,” said ESRB in a statement relayed by Gamerfront.

“We never censor or dictate in any way what type of content can be included within a game. However, a game’s marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials,” added ESRB.

In another accusation, Dead Island developer is being condemned for depicting child violence. In the game trailer released last month, a young girl is vacationing on a tropical island with her parents, when she becomes a zombie, is then torn from her parents, and falls down from a tall building, crashing to the floor.

Deep Silver producer, Sebastian Reichert, however, defended the trailer telling Eurogamer, “As soon as you go to the zombie topic, you have to face the fact you will kill people, else it won’t work. So yes, we also have a kid in there. But I don’t see we exploited this in any way…She fell out of a tall building at the beginning – or at the end. We took good care that we didn’t overdo it. It’s not a gooey pump or something. We’re not doing this for the showing of gore and splatter,” he said.

He also confirmed that there wouldn’t be child zombies in the actual game because, “The game is drastic enough the way it is. We’re flying enough intestines and limbs around…We can happily say the game is brutal enough. We don’t need kids in there,” he added.