Google Follows in Bing’s Footsteps and Introduces Recipe View

After Bing launched a similar feature last month, Google has rolled out a Recipe View to cater to food lovers and help them find the best recipes online.

The way the search engine works is that a person can type in the name of a food, and Google searches webpages and cranks out the most relevant recipe and food sites. There are also user ratings and reviews, calorie displays to filter out results. In addition, you can type in the name of an occasion, such as Cinco de Mayo, and get pertinent results, reports PCmag.

“If you’re a recipe publisher, you can add markup to your webpages so that your content can appear with this improved presentation in regular Google results as well as in Recipe View,” Google Product Manager, Kavi Goel writes in a blog post. “Recipe View is part of our ongoing efforts to enrich the search experience using structured data, and this release is an exciting technical milestone for our team since its first time we’ve built a brand new set of search tools based off of rich snippets data.”

This structured data, according to the Washington Post means that Recipe View won’t just scan pages for the exact words that are written in searches such as “fried” and “rice”, but actually, “read embedded meta-data that will assure browsers that the resulting recipes actually include the searched-for terms.”

MSNBC also notes that Recipe View is helpful in that provides on the left side an automatic list of common ingredient in foods that are searched for. As an example, the author searched for macaroni and cheese, and the ingredient list on the left automatically lists, cheddar cheese, dry mustard, breaded crumbs, etc…

Although this feature might make Google searches easier for food lovers and busy moms, PCmag argues that it doesn’t really offer anything new compared to what Bing launched in January, except more precise calorie counts. Bing, on the other hand, provides more filters such as convenience, cooking method, and cuisine nationality.

About This Author

Rosa is a professional journalist who holds a minor in Communications (print journalism), as well as a Bachelor’s and a Master’s degree in International Affairs. We are extremely pleased that she has joined out team.

Comments are closed